Messaging and Branding When Entering a New Market Did you know McDonald’s, a giant in the food industry, serves beer in Germany but not in the US? Or that KFC became a Christmas tradition in Japan? These aren’t random decisions – they’re perfect examples of businesses learning to adapt and find the right messaging that…
The Ultimate Checklist for Fundraising and Expanding Into New Markets Expanding into a new market for any business, small or big, is no small feat, especially if it’s a market that is entirely different from your original operating market. But with the right strategy, you can tackle this challenge successfully. This year we are…
Why a Remote Work Culture Can Be a Gamechanger for Your Business If you’ve been on the internet lately, you may have noticed a surge in articles, job listings, or social media posts touting the benefits of remote work. Remote work has gained such widespread support in developed countries that it is starting to become…
We are thrilled to announce a strategic partnership with Start.Up Lounge Africa, an expert consultation firm based in Hamburg, Germany. This milestone further cements our ongoing efforts to provide a strong and reliable network of partners for our clients. As Derrick S. Vormawor, CEO of PASL explains: “I am very happy about such a strategic…
