Gold's Gym International
Revamping Ghana's fitness industry with Gold's Gym
Gold’s Gym is well-positioned to transform the Ghanaian fitness landscape by capitalising on the growing population of health-conscious individuals in the dynamic metropolis of Accra. With a strategic focus on delivering superior fitness experiences, GGG seeks to secure a significant position in Ghana’s thriving fitness landscape.
The client approached PASL based on recommendation and since they are diasporan clients, needed guidance and support to enter the Ghanaian market and operate successfully.
Our Approach
We started off with a discovery call after signing a non-disclosure agreement and started off with a deep dive into the project to gain clarity on what the expectations were: first of all, to provide expert feedback and devise the best strategy to enter and operate in the Ghanaian market successfully.
Market Research
To better understand the current state of the fitness industry and where the opportunity could be ceased for the introduction of a state-of-the-art gym, we conducted market research, carrying out a deep dive into the customer segments, competitors, and available market offerings. This research sets the tone for business and financial planning.
Financial Planning
We developed a customised 10-year financial plan template to cover the term of the franchise agreement our client acquired from Gold’s Gym International to establish four gyms in 10 years. In some of our consulting sessions, we went through the numbers and the ratios to determine whether this was going to be a profitable project before carrying it forward into the business plan.
Business Plan Development
The business plan was then developed and designed, which the client is using to raise the funding. The project already attracted the interest of some international investment companies.
Market Entry Facilitation
The client agreed to sign a long-term consulting agreement with PASL, where PASL is assisting in various investor meetings and generally facilitating market entry into Ghana and potentially into other West and East African countries in the long run.
